| Top Ten Reasons To Love Commercial Carpet Cleaning
Most carpet cleaners are heavily weighted on the residential side of the business. There’s certainly nothing wrong with that equation. However I’d like to share a few good reasons to at least consider expanding your service offerings to include more commercial work.
Persistence is so very important when it comes to marketing to commercial carpet cleaning customers. If you line up a handful of choice accounts to go after in your area, and then regularly work to acquire these new clients - you'll be amazed at how easy it can be to grow your commercial carpet cleaning business.
The Secret of The "Baker's Dozen"
It all comes back around. We’ve all heard that saying applied in many areas of life. But in business those words run deep. “It all comes back around.” That is why in this article I'm proposing that you consider giving your customers a “baker’s dozen” in every transaction that you make with them.
Where did the dirt go?
Have you ever wondered how a carpet can looks so good right after it's been scrubbed with a good encapsulation cleaning system? After all, we all know that the dirt is still there, Right? So why does it looks so good right away? If you've ever wonder about that, this EncapBlog installment swill provide you with the answer.
Why Releasit detergents contain Soileze
So you may have wondered. Why do most of the Releasit detergents contain a built-in fluoro-chemical? There are actually 4 REASONS why the Soileze fluoro-chemical has been added to several of our key products such as Encap-Clean DS2, Encap-1, Encap-Punch, and Encap-Spot. Read this article to learn why Releasit detergents contain Soileze.
Releasit Bio-Encap "GREEN" Encap Detergent
Releasit BIO-ENCAP is highly efective and certifiably "green" with the EPA's DfE (Design for the Environment) certification.
Cleaning commercial carpet with Releasit products has always been an environmentally responsible approach to carpet care... No hazardous ingredients, minimal water consumption, no waste water produced, etc. Releasit BIO-ENCAP takes environmentally sensitive cleaning a step further. A GIANT step further! BIO-ENCAP has received DfE certification. This means that every raw ingredient in BIO-ENCAP has been screened and evaluated to determine it's soundness for the environment, and its safety for the cleaning technician and the building occupants.
Plans. Goals. Dreams. The fundamental elements of success.
Plans. Goals. Dreams. What do they have in common? How do they relate to on another? And how do they relate to your success? In this EncapBlog video I discuss ideas for making sure that the plans don't fall to the wayside. Simple note taking and follow through are what's required - as well as a little bit of prioritizing and time budgeting. Beyond planning there's setting meaningful goals. I discuss the relationship between planning and attaining goals. And lastly I move to the concept of dreaming. This is not fantasizing - intentional dreaming produces tangible results and is a cornerstone of successful entrepreneurs. Together - plans, goals, and dreams can be useful to help a person achieve success in all areas of life. The video is brief, but hopefully it'll get the wheels turning for you. Wishing you success!
ENCAP-CASH Customer Rewards Program
Introducing the Encap-Cash
Customer Rewards program:
Each dollar that you spend online at Excellent-Supply.com receives one
reward point (includes most items that
are available in our online store). Once you've accumulated 300 rewards
points, the points can be redeemed for a $10 Encap-Cash Gift
Certificate. You can then spend your $10 Encap-Cash Gift Certificate
just like real money for online purchases at the Excellent-Supply.com store. It's like a Thank You Gift from our company to yours. Read the full article for all the details about this program. And enjoy this money saving program from your friends at Excellent Supply!
Comparing Encapsulation with Hot Water Extraction
The question has
been asked many times: What are the benefits and drawbacks to the
Encapsulation and Hot Water Extraction cleaning methods? Hot water extraction is an awesome process for residential carpet cleaning. And encapsulation has proven to be an excellent way to to take good care of commercial carpeting.
article compares the two methods as each method relates to commercial
carpet maintenance. It weighs in on the strengths of both methods. There's no "one size fits all"
approach. Both methods have pros and cons. Consider the full article to
view the table comparing these two popular methods.
Why do Carpet Cleaners insist on selling "Method"?
A common mistake is to sell "METHOD" when we attempt to sell a new cleaning account our services. In this EncapBlog video I'll share with you why it's just plain dumb to get hung up in the loop of selling "method". When it comes to commercial carpet cleaning marketing, your customer is primarily interested in results. They want CLEAN CARPET, that's all. This EncapBlog video discusses the way to address questions that come up regarding method and how to increase your sales using a slightly varied approach. I hope this is helpful to you, and if I can help you in any way give me a shout at www.Excellent-Supply.com 1-800-330-1888.
Improving Your "Bedside Manner"
This EncapBlog video talks about the benefits that come to your sales process when you perform a Carpet Inspection during the sales interview with your prospect. Just like a good doctor asks plenty of questions before prescribing a treatment, professional carpet cleaners can also benefit from asking the right questions too. Using good questions opens up a dialogue with the prospect and helps you to convey the fact that you're a "professional" who is prepared to solve their problems for them. The Carpet Inspection is the key to opening this dialogue. Take a look at the video - I hope you like it.
The importance of maintaining confidence when you speak with prospective clients
In this EncapBlog video I discuss the importance of maintaining confidence when you're selling. I'm not talking about becoming a cocky salesmen wearing a plaid sports-coat.
I'll talk about how to deal with rejection: Let's face it, not everyone is going to buy. And it's easy to send your confidence into a tailspin when you meet rejection in selling. But it is really important to maintain a grip on your confidence. I will share with you a few tricks I've learned that help me when I'm out speaking with prospective clients. I hope it will be helpful to you!
How To Price Commercial Carpet Cleaning Jobs
A very common question that we get at Excellent Supply is "how do you price commercial jobs"? Well there is no hard and fast rule on pricing. In my years of cleaning commercial carpet, I've found that using a sliding scale approach to pricing seems to work best. This installment of the EncapBlog gives a quick overview of the approach that we have taken in our commercial carpet cleaning business. I'll present you with you some things to look for and I'll help you understand how to adjust your rates according to these factors. Hopefully this information will be helpful to you.
Know when to fold 'em
(aka dealing with "crazy" customers)
This week I was talking with one of our customers. He was knee deep in a problem situation with one of his customers. He had failed to fully satisfy his customer. And now nothing he could do was going to make her happy. It was a losing venture at this point. Perhaps you've been in a situation like that at some point in your business. This EncapBlog video addresses how you can possibly avoid crazy situations like this. Avoiding the confrontational butt-heads and focusing on your bread & butter clients makes good sense. I hope you enjoy it.
Getting Past The Gatekeeper
In this installment of the EncapBlog video we discuss HOW TO GET PAST THE GATEKEEPER. This is probably one of the biggest challenges for most of us to handle. The Gatekeeper is the person in the business whose purpose in life is to run interference and keep you from getting through to the person you need to speak with.
So how do we get past the Gatekeeper? How do we first of all find out whop the right person in the organization is? How we get the chance to speak with the Prospect (who in fact is GOLD to our companies growth). Well I've learned a trick that works most of the time. And in this short clip I will let you know how it works. I hope this information will help you get in front of the decision makers who can help you grow your commercial business.
Dress For Success
This EncapBlog video deals with making the right impression when you encounter your prospective client. First impressions are critical when it comes to selling commercial carpet cleaning. This video discusses the importance presenting a professional image to your prospect. We're in the business of selling CLEAN - so our appearance and the way we present ourselves should match. In this video I'll share a few techniques that have helped me to fine tune my commercial carpet cleaning sales approach.
Getting your head into commercial marketing
If you've ever struggled to get your commercial marketing program up to speed, this video may be helpful to you. There are a number of self imposed roadblocks that we encounter when it comes to sales and marketing. A lot lot of the hurdles we need to get over start within our own mind. In this installment I will consider with you what it takes to begin looking at commercial accounts in a a more positive manner. We'll look at a few strategies to keep in mind that will make it easier for you to go out there and ramp up your commercial sales. So take a few minutes to watch this short clip. Hopefully it will encourage you to become more successful as you target new commercial clients for your business.